The Business Strategy of Mobee Gambia was developed around the WHO European Mental Health Action Plan.
The WHO European Mental Health Action Plan was signed and endorsed at the sixty-third session of the WHO Regional Committee for Europe in September 2013, on behalf of the Ministers of Health of the 53 Member States of the European Region.
The Action Plan offers a forward-looking model of public mental health and psychiatric service and sets a strategic direction for a mental health reform in Europe. It covers promotion of mental well-being, prevention of mental disorders and the development of community-based mental health services, within the context of human rights.
Its core messages are:
The Plan identifies seven objectives, four core and three cross-cutting, with main issues, specific outcomes and proposed actions for Member States and WHO. The four core objectives are:
The three cross-cutting objectives are: